Melody In Color

Melody in Color is a branding and identity project that reimagines Spotify's advertising approach by blending bold illustrations and striking typography. The goal of this project is to create a visually dynamic campaign that embodies Spotify's vibrant and diverse musical experience.

By integrating design elements with the essence of sound, Melody in Color aims to reinforce Spotify's modern and innovative appeal, making it more engaging for a broad audience. The campaign harnesses the synergy between music and design, using a combination of illustrations, musical shapes, and expressive typography to reflect the energy and rhythm of sound

By using a rich and diverse color palette, the project aims to represent the multitude of emotions and experiences that Spotify delivers through its platform. Each color used in the campaign corresponds to a different musical mood or genre. This approach ensures that every visual element resonates with the musical diversity that defines Spotify. Melody in Color goes beyond being just a branding project; it represents the way people experience music.