Coloreta

The branding for 'Coloreta' focuses on vibrancy, life, and ecological awareness, encapsulating the colorful and energetic essence of frogs.

The visual identity mirrors the diversity of rainforests while ensuring it remains modern and versatile for various product types.

Drawing inspiration from the kaleidoscopic variety of frogs found in the rainforests of South America and the lush forests of Equatorial Africa, the project blends illustration with nature's brilliance. Beyond stickers, the designs extend to lifestyle merchandise, including tote bags, hoodies, tea and coffee coasters, and fridge magnets, creating a versatile collection that merges aesthetic appeal with functional use.

The purpose of this project is to spread awareness of nature's creation and biodiversity through visual and practical designs.